ATEC takes to the road to discuss restart strategy - Insights
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ATEC takes to the road to discuss restart strategy


ATEC engagement programWith state borders largely open, ATEC is taking to the road for a series of face-to-face discussions with members for the first time in over a year.  This member engagement program will provide first-hand information on the challenges being faced by export tourism businesses across ATEC’s eight state and regional branches.

The feedback received will contribute to a framework that will identify and recognise the needs of the grassroots of the industry. The feedback will be presented to Tourism Minister Dan Tehan and Shadow Tourism Minister Senator Don Farrell during the Australian Tourism Exchange (ATE) to be held in June.

“Over the past 12 months we have been in close contact with our members, supporting them across the most difficult period in 50 years in ATEC’s history, ensuring the Government has a comprehensive understanding of what happening on the ground,” ATEC Managing Director Peter Shelley said.

“Now that we can get back to face to face meetings, we will be taking the opportunity to visit each state to gather as much information as we can from our members including how they are travelling, what they need right now to survive, and what they will need to prepare for when our international borders finally open.

“Importantly, this tour will give us more information to feedback to the Government and will inform ATEC’s agenda priorities and direction going forward.”

Mr Shelley said the priority for the export tourism industry was to establish a framework for the resumption of international travel which will enable businesses to make important decisions about their operations.

“Many tourism businesses are holding on, waiting for the announcement that they can once again welcome international visitors and knowing they have a date ahead can mean the difference between hanging on or closing the doors.

“ATEC’s next step will be to communicate to the Government how vital it is that the industry has a timeline for the resumption of inbound visitation and work with them to develop a strategy to support the industry through till borders open.

ATEC will be developing a white paper informed by the member feedback outlining the needs of the industry along with a suggested framework/roadmap.

The first stop on ATEC’s tour is Adelaide on Wednesday 28 April followed by Brisbane, Gold Coast, Sydney, Cairns, Melbourne, Hobart, Perth, and Darwin.

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