UNWTO launches first specialised hub for tourism in the Americas - Insights
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UNWTO launches first specialised hub for tourism in the Americas

UNWT0Unidigital is the result of the collaboration between the public and private sectors to promote innovation in tourism. It will offer services, products and training in digital transformation in order to allow the most disruptive entrepreneurs in tourism in the Americas to develop their projects. The Hub was presented as part of the UNWTO Tourism Tech Adventure Forum, held on 11-13 December 2018 in Buenos Aires, Argentina.

The Unidigital Hub opened in the context of the UNWTO Tourism Adventure Tech Forum, the tourism and technology forum organised by the UNWTO and the Ministry of Tourism of Argentina. The winner of the UNWTO Data Challenge 2018 was also announced at the event, Diego Turconi. This project is organised in collaboration with the ieXL of IE University, whose objective is to demonstrate the ability to generate data-driven solutions.

The regional Startup Competition was won by Eduardo Zenteno del Toro, with his Nenemi project, a platform that seeks to bring Asian travellers to Mexico with potential for expansion in the Americas. He will now have the opportunity to avail Unidigital’s services valued at up to 100,000 dollars.

Participating in the UNWTO Tourism Tech Adventure Forum are leaders in innovation, top-level startups and key actors in the global innovation and digital transformation ecosystem.

It is an unprecedented platform for entrepreneurship and tourism innovation, with the aim of creating synergies between the different actors, exchanging success stories and fostering a venture capital investment culture. Likewise, this space provides solutions to challenges related to digital transformation as a source of employment generation, competitiveness and sustainable development.

In this same context, a seminar aimed at ministers of the Americas and Argentine national ministers was held on how to build successful digitalisation strategies. A workshop for startups was also held, addressing the subject of motivation for tourism investors and entrepreneurship.

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