When you do the full computation that incorporates variable costs such as labor, software, hardware, maintenance and average guest utilization versus the long-term increases to your brand equity, you may find that rethinking your minibar can be far greater of a revenue generator by being free than as a marked-up charge for each item consumed.
Post-Covid guest booking behavior: How to leverage data to adapt to new trends
Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones. If you manage to monitor, predict and act on these changes, you can be ready to leverage these challenges and make the most of them at your hotel.
When nothing is normal: managing hotel revenue during COVID-19
Given that revenue management strategies rely heavily on demand, how can hotels optimise their future pricing when little or no demand exists?
Is an aging society a threat or an opportunity for hospitality?
If there are to be fewer customers in the traditional hospitality industry, should businesses in the hospitality sector start adapting?
Ways to create a successful CRM strategy
To improve your CRM strategy and retain your prime customers, you must ultimately be able to monitor every action taken by a customer, no matter how insignificant it may seem. Here are the 3 most useful tips to create a successful CRM strategy for your hotel business.
Top social media copy ideas that generate leads and convert them
Social media can be a great tool for hoteliers looking to tap into new markets or interact with their guests in new and exciting ways. Make sure that your efforts do not go to waste by following the these copywriting tips and ideas on how to create truly stunning social media copy that converts.
Wellness tourism trends to watch out for
Travelers are increasingly placing wellness at the forefront of their vacations, seeking to restore their wellbeing and take part in activities that boost physical, mental, and spiritual health.
Preparing for the post-post-pandemic travel era
In the post-pandemic travel recovery, all that pent-up demand has rushed out the gates with hordes of people rediscovering the globe. But as they say, “This too shall pass.”
The importance of promoting diversity, equity, and inclusion in the workplace
Businesses that embrace DEI policies and working practices reap a range of benefits, and are better positioned to thrive than rivals that sideline the progressive ethos and ideals these underpin.
How to become an upselling champion at the front desk
This article is written specifically for front desk agents as well as managers who want to train their staff to better upsell.
