Visiting a hotel and enjoying a uniquely immersive experience without ever actually physically being there? Attending an exclusive VIP event without leaving the comfort of your own home? The metaverse opens doors that we still have trouble fully conceiving, and its potential link with daily hospitality business remains a mystery for the vast majority of hoteliers.
The next sustainable food trend could be invasivorism
Still in its nascent stage, we think invasivorism will become quite popular in five to ten decades, and intrepid hotel brands stand a chance at gaining some cache by being early adopters.
6 brilliant video marketing ideas for hotels
Video content gives travelers a sneak peek into every aspect of their potential vacation experience before they even take off on their trip.
3 marketing tips for your employer branding
With the ongoing labour shortage crisis, building a strong employer branding is crucial in travel and hospitality.
Three metrics that count in your food operation
If you do not have all three of these metrics on your radar screen at the same time, you are flying the profit picture in your food operation with at least one eye closed.
Drone food delivery is taking off
A major potential advantage of drone-based food delivery is that drones are eco-friendly, in line with calls to promote sustainability in the food service industry.
Self-service technology in hotels
The key is that self-service technologies must identify the specific needs of the traveler. It must focus on what guests will actually utilize when they visit.
The benefits of flexible working practices in the hotel sector
Giving hotel employees the opportunity to organize their professional lives via part-time work, remote work and flexible scheduling brings benefits not just to the personnel’s work-life balance but also to the organization and its capacity for resilience.
Why your hotel needs a sleep program
A good sleep program is a leading factor in guest satisfaction and word of mouth, plus it also offers upsell opportunities and long-term brand equity support.
Moral marketing: How to advertise your hotel’s commitment to ethics
Hoteliers must promote their commitment to ethical action if they want to attract modern customers and keep them coming back. These tips will help you honestly and believably advertise your hotel’s commitment to ethics.
