Hotels that adopt sustainable practices not only reduce their impact on the environment but also enhance the guest experience and improve their reputation.
Low cal and low carb wines for wellness
Times are a-changing and right now sugar is the demon that people are trying to avoid, so give the people what they want.
9 audiences you can create for better hotel marketing campaigns
By hyper-personalising your campaigns to specific audiences, you are able to increase your conversion rates, powering your upselling, and at the same time increasing your guest loyalty.
Booking.com best practice guide for hoteliers
Here’s a closer look at the peculiarities, best practices, and other aspects of booking.com and a brief guide to help you set up in the best possible way.
Rethinking the hotel tech stack for optimal revenue optimization
The shift towards brand.com bookings has implications for how hotels allocate their inventory and optimize their rates across channels. Successful revenue optimization requires a complete understanding of search and booking data, which then offers opportunities to strengthen engagement with travelers.
How hotels are redefining the concept of ‘work from anywhere’ with co-working spaces and amenities
Despite potential challenges, the benefits make this trend a game-changer in work and hospitality.
What is the optimal distribution mix in a hotel?
Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run.
Pre-stay questions and unstructured responses guiding hotel revenues
Any and every form of guest interaction with your hotel can be invaluable for guiding the future of your brand,…
A hotelier’s guide to digital marketing: evolution, innovation, and disruption in 2023
Here’s how hoteliers can position themselves to drive revenue, attract more guests, and stay relevant in a rapidly changing landscape.
Why hotels benefit from a proactive approach to reputation management
It’s now possible for hotels to use digital communications technology to intercept guest requests and reviews as they appear. Hoteliers can use this technology to shape their reputation rather than allowing third-party review sites to define them.
