Use some of these ideas to kickstart your mission to make staying at your hotel a memory that guests will cherish for years to come.
Levering cinematic success with Fairmont The Queen Elizabeth’s Barbie Adventure
Fairmont Hotels & Resorts earmarked Montreal’s Fairmont The Queen Elizabeth for the creation of the Barbie Dream Suite and accompanying marketing program. Philippe Champagne, Fairmont’s Regional Director of Sales and Marketing for Eastern Canada discusses its success.
Transactional marketing vs relationship marketing in the hotel industry
Building relationships with your guests can generate more revenue and build a strong name in the industry. Here are some examples of how you can focus on relationship marketing.
Visiting loved ones may drive tourism recovery
VFR has been dubbed the “sleeping giant” of the tourism industry; visiting friends and relatives is a grossly overlooked motive for travelling.
Simple tips to help your hotel rank on Google
Securing a prominent spot within Google’s search results can translate into the difference between a hotel boasting fully booked rooms and one faced with the emptiness of vacant accommodations.
Why full service and luxury independent hoteliers are going ‘all in’ on all-in-one tech
All-in-one PMS technology has evolved to encompass nearly every aspect of hotel operations, leveling the playing field for independents across the industry.
What hoteliers need to know about rising insurance costs: leave no stone unturned
Hotel operators can combat rising rates with audits, accountability, and awareness of post-pandemic challenges.
Mastering influencer collaborations: elevating your hotel’s brand in the digital era
Before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. Let’s explore the key considerations and steps for working with influencers.
Embracing sustainability: green hotel renovation strategies
A renovation might be a big undertaking, but making sustainable upgrades is well worth it in the long run.
What’s the buzz among today’s hoteliers?
AI, labor shortages, cyber security and combating trafficking dominate discussions at recent hospitality tradeshows and conferences.
