While many deal-seekers are looking for the typical deal on electronics or home-goods, more people each year are searching for travel deals on Cyber Monday. This presents an opportunity for hoteliers to get in on the action and take their share of the online traffic and spending this day brings.
Align IT to drive hotel revenue performance
So, what can hoteliers do to ensure revenue generation is approached from a property-wide perspective?
Is hospitality jargon jeopardizing your direct reservations?
Hospitality jargon is not a mystery for you but it can get in the way. Start using clear language and strong messages because minor changes can make a major difference.
Fighting nontraditional accommodations through upgrades and room selection
You can fight back is through offering guests fantastic deals for add-on services, amenities or activities to make their time with you exceptional.
The risks in relying solely on guest reviews
While guest reviews can cover all of a hotel’s departments, they tend to focus on certain aspects that provide a big picture but miss many details. They also do not differentiate sufficiently between service quality and guest engagement or emotional intelligence.
How to analyse a hotel Profit & Loss statement – step by step
You need to know which segments are causing variances for revenue and which expenses are causing a drop in profitability,
The relationship between employee experience and customer experience
Creating an environment where your employees are motivated and inspired is the first step to going above and beyond for your customers.
Hotel real estate: how brands are re-imagining hotel lobbies
As hotel brands worldwide begin exploring new lobby spaces, will we also begin to see a revolution in real estate consumption?
Hotel influencer marketing – is it worth the investment?
The results on traffic generated to a website and the bookings obtained will vary depending on the popularity of the influencer, the quality of their content and the public they have.
Creating and using staffing guides
A staffing guide allows owners and managers who supervise the hotel to see at a glance what the staffing levels are and it serves to help department managers see and understand the staffing plan. With turnover, this is a critical tool for continuity.
