2019 in Review: Marketing insights - Insights

2019 in Review: Marketing insights


As 2019 comes to a close, and a new decade in hospitality begins, we’ve collected the top eHotelier insights across the year. Here are 3 of the most clicked and shared Marketing insights for 2019.

How to transform your hotel’s marketing with storytelling

To compete with non-traditional accommodation businesses, you need to create stories that will make travelers believe that your hotel can offer an interesting, one-of-a-kind experience.

10 items to include in your hotel marketing budget

If you do the hotel marketing budget when you work on the marketing plan, you can determine segments with opportunity and create a marketing plan broken down by month that includes events, trends and seasonality.

Three steps to curating your hotel’s social influencer strategy

Social media is a perfect platform for avid travelers to gain a following, opening up the opportunity for hotel brands to partner with these influencers and tap into their keen audiences to reach more guests.

What creative hotels are doing online

Here’s a look at how Aloft Hotels creates interactive mobile experiences that appeal to music- and tech-savvy travelers.


The top 5 things you need to know now in hotel digital marketing

Here are new options to maximise your hotel’s digital marketing efforts and impact through Google, Microsoft, Instagram and more.

Marketing mix

How to use the marketing mix to maximize customer returns

Marketing is all about presenting the right offer in front of the right people, at the right time.

lessons from digital giants

Airbnb, Expedia, Google: 4 Lessons the hotel industry can learn from the digital giants

From meaningful brand architecture to brand expansion strategies, here’s a look at key lessons traditional hospitality players can learn from the digital giants

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