With pre-pandemic strategies now outdated and guests’ needs continuing to fluctuate with changing travel conditions, creating and maintaining strong connections has never been more crucial. By utilizing your PMS, you can tailor marketing material to complement individuals rather than marketing en masse, refine your offering to reflect shifts in travel purpose and generate tailored up-sell opportunities to boost your revenue.
Whether we are talking about small or large investments, adjusting to trends remains evermore important in current times. Adapting does not necessarily translate into resource heavy, though.
Here are some of the shifting travel trends to expect in the near future and, importantly, how hotels can be prepared for them.