More people from more age demographics are using social media, especially when it comes to booking travel — but not everyone uses it the same way. Learn how your hotel can engage the right age group with the right content on social media.
By taking the time to properly do your research on how to appeal to various demographics and steadily introducing these five social media strategies, you will start to see your hotel’s direct bookings subsequently increase.
The most effective kind of luxury tourism today is “aesthetic”, “escapist” and “immersive”, and this can be realised through the right social media strategies.
Start experimenting with social media because no one knows your business as you do. Communicate with your audience as with friends, and you will quickly understand what they need.
By fully leveraging the features of your existing tools, you’ll improve your hotel’s digital marketing so that you capture as much business as possible with your existing budget. Here’s what you need to know — and what you need to do right now — to optimize your spend on one of the most widely-used marketing platforms.
As challenging as running a hotel is, if you put in the effort and employ these strategies, you are sure to see some positive results.
Social media platforms are not as complicated as you may think they are. Once you have set up social media profiles for your hotel, you will be able to start marketing your business more effectively.
To compete with non-traditional accommodation businesses, you need to create stories that will make travelers believe that your hotel can offer an interesting, one-of-a-kind experience.
Social media is a perfect platform for avid travelers to gain a following, opening up the opportunity for hotel brands to partner with these influencers and tap into their keen audiences to reach more guests.