Virtual experiences, interactive content, sustainability stories, and user-generated content are reshaping the way hotels connect with their audiences.
The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights
Unless you have something unique or can use engaging photographs of people to boost interaction, here’s why it might be best to refrain.
Six hotel sales strategies to increase occupancy and revenue
A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.
What commercial strategies must hoteliers use in 2023?
The best commercial strategies for hoteliers will help you grow your hotel business. Use these 5 strategies to attract new clients and retain existing ones.
Old ideas behind new hotel technology (plus what’s next)
Considering problems that the technology can solve in the day-to-day areas of the hospitality business, it’s clear that adopting hotel tech is no longer a nice-to-have, but a must-have to stay competitive.
How to encourage guests to write Facebook hotel reviews
There are ways to encourage your clients to leave a few pleasant words about your hotel that will boost your hotel’s reputation and attract more business.
Should your brand even bother with TikTok?
As a marketer, YES you should be on TikTok. As a travel brand, IT DEPENDS.
Top social media copy ideas that generate leads and convert them
Social media can be a great tool for hoteliers looking to tap into new markets or interact with their guests in new and exciting ways. Make sure that your efforts do not go to waste by following the these copywriting tips and ideas on how to create truly stunning social media copy that converts.
How to be successful on Instagram as a restaurant owner
Instagram is an increasingly popular social network and an excellent communication channel with an emphasis on visual sharing. Here are some tips on how to get started as a restaurant owner and make the app work for you.
Marketing your hotel to the digital traveller
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
