Insights

Risk-adjusted returns for hotels – how do you measure them?

Too often, the quantification of risk is left to hunch, intuition and gut feel or at best a “sensitivity analysis” or a “best-case. worst-case” analysis. Without a probabilistic estimate of risk, the estimate of a risk-adjusted return is problematic. 

Risk-adjusted returns hotel investment
Insights

It is time for hotel marketers to evolve past ROI

By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.

ROI
Insights

What hotel owners need to know about ROI projects

Here are the critical areas hotel owners need to know about ROI projects. After evaluating the various aspects of a potential investment, management can calculate the guaranteed return and move forward with the undertaking.

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