Turning user clicks into dining visits depends on consistently positive messaging. We’ve tested what works.
By understanding the motivations behind reviews and actively seeking guest feedback, you can motivate your guests to share their positive experiences online, ultimately boosting your bookings.
Top review sites continually make massive efforts to reduce the number of fake or malicious reviews and hoteliers and guests can also play a role in attempting to curb this ongoing problem.
Why is asking for customer feedback so important and how can it be done to enhance the customer journey? The findings of a recent research project answer these questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector.
There are ways to encourage your clients to leave a few pleasant words about your hotel that will boost your hotel’s reputation and attract more business.
These tips from experienced hoteliers can make the task of responding to guest feedback a little less daunting, and they also show how imperative it is to engage with customers in the form of review responses.
The findings of a recent research project reveals the questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector.
Hotel reviews are the third most important booking driver after location and price. Hence, you need to develop a strong process to curate better reviews and improve your scores on third-party websites so that guests are more inclined to choose you over one of your competitors.
It is understandable that the reviews posted during the pandemic can be skewed, as all hotels are doing their best to cope with the times. Still, there are some measures you can take to minimize negative reviews, improve customer service, and handle negative reviews if they are inevitable.