Turning user clicks into dining visits depends on consistently positive messaging. We’ve tested what works.
How to turn negative reviews into booking opportunities in the digital era
By understanding the motivations behind reviews and actively seeking guest feedback, you can motivate your guests to share their positive experiences online, ultimately boosting your bookings.
Fake hotel reviews – what’s being done to fight review fraud
Top review sites continually make massive efforts to reduce the number of fake or malicious reviews and hoteliers and guests can also play a role in attempting to curb this ongoing problem.
Customer feedback on hospitality experiences: 5 best practices
Why is asking for customer feedback so important and how can it be done to enhance the customer journey? The findings of a recent research project answer these questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector.
How to encourage guests to write Facebook hotel reviews
There are ways to encourage your clients to leave a few pleasant words about your hotel that will boost your hotel’s reputation and attract more business.
How to respond to reviews, according to experienced hoteliers
These tips from experienced hoteliers can make the task of responding to guest feedback a little less daunting, and they also show how imperative it is to engage with customers in the form of review responses.
Customer feedback on hospitality experiences: 5 best practices
The findings of a recent research project reveals the questions that are vital to the success of any business, especially one based on hedonic experiences like the hospitality sector.
Make a goal of curating great reviews for 2022
Hotel reviews are the third most important booking driver after location and price. Hence, you need to develop a strong process to curate better reviews and improve your scores on third-party websites so that guests are more inclined to choose you over one of your competitors.
Handling the negativity of travel during COVID-19
It is understandable that the reviews posted during the pandemic can be skewed, as all hotels are doing their best to cope with the times. Still, there are some measures you can take to minimize negative reviews, improve customer service, and handle negative reviews if they are inevitable.
Keep components of a Return to Operations plan
Distilling a return to operations plan into its component parts is the secret sauce to making it manageable. Ultimately, the process for developing a comprehensive plan covers four main themes.
