HSMAI hosted a similar program for hotel management company CDOs, giving participants a chance to catch up and share new insights since the last roundtable for this group was held in April.
The path towards customer-centricity in hospitality
Often there is a glaze of cosmetic customer-focus towards guests, but many hotels are not really examining the question properly.
Top 9 hotel marketing tips to increase online presence in 2020
Consumers, too, are far more aware of your online presence, and a 2019 report by Adobe Digital Insights showed that 61% of leisure arrangements are made online, emphasizing the need for digital marketing.
Digital marketing and small hotels
Digital marketing is even more vital for small hotel operations, as so much can be achieved with a small budget if it’s used strategically and creatively. A preview from eHotelier’s Industry Journal: Marketing and Distribution 2020
HSMAI Announces Winners Of 2019 Adrian Awards
HSMAI is proud to honor excellence and thought leadership in hospitality advertising, digital marketing and public relations.
New ebook: Hospitality Digital Marketing Essentials
Is your staff keeping up with the velocity of digital marketing? This new HSMAI guide will get them up to speed.
2019 in Review: Marketing insights
As 2019 comes to a close, and a new decade in hospitality begins, we’ve collected the top eHotelier insights across the year. Here are 3 of the most clicked and shared Marketing insights for 2019.
Global Professional Survey: Digital Marketing in the Hospitality Industry
The 2019 Global Professional Survey on Digital Marketing in the Hospitality Industry will take less than 5 minutes to complete, yet provide valuable insight into the use and effectiveness of digital marketing today and as well as help identify future trends.
Now Available for Download: Hotelier’s Guide to 2020 Digital Marketing & Technology Budget Planning
Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the previous year and set a…
US travel industry surpasses CPG in digital ad spending
eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
