The tourism industry has become extremely competitive and this has put pressure on the hospitality sector as well. As an independent hotel owner, having great marketing content is the requirement if you’re to have the edge over competitors and stay on top in the market.
Whether the hotel is small or large, having a great content marketing plan in your marketing strategy will attract new clients while sustaining the existing ones.
If you don’t have relevant content for your clients, make sure that you read this article. Here are some tips for you to create effective content marketing as an independent hotel owner:
1. Identify your brand
There are different types of independent hotels including the following:
- Some have a B&B style which is ideal for families or young people.
- Others have a modern lounge suitable for young people.
- Rustic hotels are suitable for those guests looking for something different from the modern-style hotels.
You should create your content depending on the brand of your hotel. It would be difficult to correctly position your hotel as a credible service provider if the content is not suitable to attract the right guests.
At the outset, it’s important that you should take time knowing and understanding your audience. The content you produce for a blog, social media or a video will have value if you are targeting the right audience. Understanding your brand will help you get a grasp of the type of content that is relevant to your audience.
Whether you are listing yourself on Airbnb or become a part of some famous franchisee, your identity is important. You never know when you might decide to de-list and in that case, you wouldn’t want to start from scratch.
2. Identify your audience
It’s essential to know your target audience first. A hotel can be a highly profitable business but you need to know what kind of hotel you are running. This helps you identify the type of audience your message is intended for. Guests are of different types including some who are business travelers or those coming for leisure.
You can take it even a step further by getting to know if your guests have families with or without children or if they are retirees. The content that you create should appeal to all your target audience. This is the only way that the guests can appreciate the value they can get from your hotel.
If the content doesn’t provide specific details, it would be a waste of time and useful resources. Most writers agree that “knowing your audience” is the only route to a successful marketing campaign.
3. Professional help
There is no easy way out of creating content marketing for independent hotels. When in doubt, seek the services of professionals because this industry requires an individual or marketing agency that knows it in and out.
For example, it’s more important than ever to have eye-catching images, so you need to share on social media images that will promote quick sharing and create interesting videos to capture the attention of the guests.
People are interested in what the hotel has to offer for them to book it. Finding a professional photographer or videographer is a must as it would help you create content marketing that is appealing and works well with your overall marketing strategy.
Once you upload the images or video to your website or social media platform, it will undoubtedly separate yourself from the other hotels that are competing for the same guests.
Seek help from professional writing services EssayMama and NinjaEssays for well-crafted content. No one writer is usually good enough to create email newsletters, articles, and blogs, brochures, etc. The job is varied and therefore you need professional help.
4. A good story
People are looking to see a good description of your hotel. This is another huge piece in the puzzle of content marketing and it should include the following:
- It should describe who you are, your values, and the market that it serves.
- It should point out just exactly the services you offer, to whom, and why guests should come to you.
- Prospective guests also like to hear the background of the hotel. This is the time to shine as you need to tell them where you are located or if it’s on historical land or near another tourist attraction.
- Ideally, it should tell all the closest things such as the location in relation to the major highways, business centers, and airports.
Professional photos, videos, and the perfect content will help you to tell a convincing story. This will entice the audience to follow along leaving them with plenty of interest as they select your hotel over others.
5. Provide updates
Careful attention to details will play a major role in attracting guests. Most people are quite choosy about which hotel to spend their nights. They are inquisitive about the little things happening at your hotel.
The best way to do this is by avoiding hiding some information. Unfortunately, the internet has made it possible for everyone to find out every little detail of interest, so they will eventually find out on their own.
It’s good to get talking to your audience the entertaining facts about your hotel every week so that they should not expect any surprises. This will make them feel like part of your hotel, and the more you interact with people, the more they get the necessary information. This will make content marketing a lot easier and it will keep the guests happy.
These five tips here will help you deliver effective content marketing needed for your hotel to be successful. Perfect content will highlight your hotel as a brand that stands apart from the rest and showcases its own unique image among the big names. It’s important to effectively manage your content by ensuring that the audience is provided with timely updates regarding hotel upgrades, discounts, and offers, special events and attractions in and around the hotel.