How can you capture demand when your hotel is no longer the hot new thing on the market? How can you compete with newer properties and their aggressive sales and marketing tactics?
Why every hotel (even your own) is your competition in a disrupted market
The property next to you is not necessarily your direct competitor. Identifying who your guests are, who the competition is and how your property is performing relative to other hotels in the market is a real challenge today.
Making sense of your competitive landscape today
How do you benchmark against your competition when no one appears to be swimming in the same lane anymore?
6 Ways your hotel can gain a competitive advantage
To gain an edge over the competition, hoteliers must create a unique brand. They should offer in-demand perks and exercise creativity when inventing one-of-a-kind experiences. Keep your eye on these six trends as 2019 draws to a close.
New hotel supply brings new challenges
Here are six questions every hotelier should ask themselves when new competitors come to town.
UNWTO launches global sports tourism start-up competition
The initiative is designed to identify projects and innovations that can transform the sports tourism sector in the near future.
Why data rich organisations will win everytime
Hotels have loads of data, but often fall into the trap of underestimating its true potential. Here are examples that demonstrate the potential of making better use of data to drive incremental improvements to revenue.
Five basic steps to stay ahead of the competition in 2017
Here are five ways to guarantee to keep your brand alive and kicking, your think tank busy, your creative teams satiated, your employee base motivated and above all, your guests happy.
The explosion of hotel brands and what owners should do about it
Owners cannot stop hotel companies from expanding their offerings. There are, however, some steps that owners can take to protect themselves and even take advantage of the explosion of brands.
Design competiton explores future of hotel room layout
Chinese studio, FOUR O NINE, won by developing a floor plan that uses the bed as the room’s main element around which revolve all the activities a guest might do during their stay, integrated in a central island with added complementary furniture.
