Joyce de Kruif
Principal Industry Consultant, Advisory Services
IDeaS
About Joyce de Kruif:
Joyce de Kruif is passionate about taking revenue leaders on the journey to becoming revenue strategists. She has a wealth of international experience in hotels and resorts in luxury and budget segments. She enjoys performing deep-dive data analysis, developing pricing architecture strategies and focusing on forecast optimization. At IDeaS, Joyce works on a variety of projects helping hospitality and parking businesses build strategic revenue management cultures.
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ARTICLES
Leveraging data and collaboration to maximise meeting and events revenues today
For many hotels, meetings and event spaces can contribute up to 60 percent of overall revenue. This makes it particularly surprising then that many hoteliers still are not leveraging these…
Why every hotel (even your own) is your competition in a disrupted market
The property next to you is not necessarily your direct competitor. Identifying who your guests are, who the competition is and how your property is performing relative to other hotels in…
Emerging revenue management KPIs you need to know
Given the largescale market disruption over the past two years, it is important that hotels set KPIs relative to competitor performance to measure their success relative to the market they…