Joyce de Kruif
Joyce de Kruif
Principal Industry Consultant, Advisory Services

About Joyce de Kruif:

Joyce de Kruif is passionate about taking revenue leaders on the journey to becoming revenue strategists. She has a wealth of international experience in hotels and resorts in luxury and budget segments. She enjoys performing deep-dive data analysis, developing pricing architecture strategies and focusing on forecast optimization. At IDeaS, Joyce works on a variety of projects helping hospitality and parking businesses build strategic revenue management cultures.

Contact Details:



Melbourne, Australia




competitor set review

Why every hotel (even your own) is your competition in a disrupted market

The property next to you is not necessarily your direct competitor. Identifying who your guests are, who the competition is and how your property is performing relative to other hotels in...
Revenue management KPI

Emerging revenue management KPIs you need to know

Given the largescale market disruption over the past two years, it is important that hotels set KPIs relative to competitor performance to measure their success relative to the market they...