Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
Preparing your hotel for the sunset of Google’s Universal Analytics
For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
Cendyn names Subhobroto Biswas MD & GM of India
Subho is a results-driven, strategic leader responsible for successfully leading, accelerating, and expanding Cendyn’s footprint in India.
Drive Direct Bookings…The Secret Sauce for your website.
At a time when hoteliers must do more with less, the challenges are especially acute in eCommerce as hotels confront major shifts in travel patterns and consumer behaviors.
Cendyn launches Hospitality Cloud for hoteliers to drive direct bookings
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
Cendyn named top 5 innovator in hospitality technology
A study on personalization and AI spanning 86 hotel chains from across the globe named Cendyn as top innovator.
Apple’s privacy changes are here, are you ready?
Learn how to adjust your marketing strategy in line with Apple’s privacy changes, along with the end of third-party cookies, that will shape the future of email marketing in the hospitality industry.
Cendyn and Pegasus to merge
The merger of Cendyn and Pegasus provides hoteliers with a platform to maximize the direct-booking channel, enhancing the guest experience end-to-end.
Cendyn debuts next-generation loyalty solution at HITEC 2021
Powered by Cendyn’s CMS, eLoyalty offers a full-service, scalable loyalty platform for the hospitality industry.
Clean guest data and why it matters
Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover a step-by-step process for cleaning up your database.
