Researchers behind a Cornell University study say it is a logical extension of the revenue management principle of pricing a service to match demand.
Understanding OTA marketing strategies
To market your hotel online and promote direct bookings, you need to understand the savvy OTAs with deep pockets your up against.
A simple way to snatch a booking from the jaws of an OTA
When guests visit your hotel’s site, you have an excellent chance to capture a booking that might be lost to an OTA by making the process on your website easier and instantly more appealing.
Technology has caught up with ideation
This interview with John Hach, Senior Industry Analyst at TravelClick highlights how whatever hoteliers want their web presence to capture or express, there is a technology that can now fulfill that need.
Dusit woos 18 million UnionPay cardholders
The agreement sees 18 million Premium cardholders receiving exclusive privileges and benefits at 23 participating Dusit Hotels and Resorts worldwide simply by using their UnionPay credit cards to book and pay for their stays.
TripAdvisor expands its instant booking marketplace to nine more countries
TripAdvisor instant booking is now fully rolled out across 11 countries, following the launch of instant booking in the U.S. and U.K., with a global rollout expected in the first half of 2016.
HomeExchange opens to bed and breakfasts, guesthouses, inns, and boutique hotels
Small-accommodation owners can now stay for free in 150 countries in exchange for their unoccupied rooms.
Top trending cities for winter and holiday travel
Paris is included as one of CCRA’s newly trending international holiday travel destinations based on bookings made by travel agents via its hotel booking engine.
Millennials turning to travel agent services
L.E. Hotels survey of travel agents weighs in on Millenials, hot 2016 destinations and new hotel industry trends.
HotelQuickly unveils new 7-day calendar for mobile users
Two years after introducing mobile last-minute hotel booking to Asia-Pacific, HotelQuickly is expanding its 48-hour timeframe to a wider booking window in response to customer requests.
