Two months after the new management board took office, Bidroom, a rising online travel community, announced substantial capital investment which will be used to accelerate growth.
Visa partners with Bidroom, a membership-based hotel booking platform, to offer European cardholders six months free access to the service. @bidroom
OTA growth seems inevitable, and so does the loss of control by the hoteliers. But does it mean the end of the direct bookings?Ê
Being noticed is not enough anymore – hoteliers need to create additional value that will draw the attention of the guests, but also, above all, establish loyalty.
In the wake of the Turkish ban of Booking.com, the commission-free accommodation booking platform, Bidroom, expresses its stance against unfair practices in the hospitality industry. Bidroom.com was, is and will always continue to bring fairness to the Online Travel Agency market, while firmly opposing the concepts of rate parity and brand hijacking.
Bidroom.com, the fastest growing booking platform in Europe, announces a feature that is supposed to disrupt Booking.comÕs and ExpediaÕs positions on the market, by undercutting their prices and stealing away bookings. The customers who already made a booking using one of the popular booking platforms, will now be guaranteed at least a 5 per centÊcheaper deal (same room, same dates), if they send their booking confirmation to firstname.lastname@example.org.
“Price Alert” aims help users stay aware of the lowest rates online through Bidroom
Instead of charging commission, the company will focus on offering additional services to hotels with their freemium business model. Hotel managers can choose from two plans: Bidroom Free and Bidroom Plus.