Cloudbeds, the intelligent unified platform powering hotel growth, today announced a reseller partnership with HIT Cloud, the newest member of HIT Group of Companies, the leading Greek hotel technology house.
The partnership marks a significant step forward in Cloudbeds’ expansion in Europe, reinforcing the company’s commitment to empowering hotels in two of the region’s most vibrant and fast-evolving travel markets. By joining forces with HIT Cloud, Cloudbeds will bring its award-winning, unified platform to a broader audience of hotels and lodging operators, offering an integrated approach to operations management, revenue optimization, online distribution and guest engagement.
With decades of experience that’s earned the trust of hotels across the mid- and upper-market segments, HIT Group has built a strong reputation for reliability, deep market knowledge, and long-standing relationships within the Greek and Cypriot markets. Through this new collaboration, HIT Group will now expand its reach to serve all accommodation types, including hostels, bed & breakfasts, vacation rentals, and boutique hotels.
The new partnership has already earned recognition, receiving the Silver Award in the “Best Greek Hotel Innovation & A.I. Technology Supplier” category at the Greek Hospitality Awards, highlighting the joint ambition of contributing to the digital transformation of hospitality in Greece.
“Partnering with HIT Cloud allows us to combine their proven local expertise with Cloudbeds’ innovative technology to better serve hoteliers across Greece and Cyprus,” said Linda Vallner, Vice President of EMEA at Cloudbeds. “Together, we’re bringing the future of hospitality technology to a market that values quality, service, and long-term relationships.”
“Cloudbeds represents the next generation of hotel technology,” said Lambros Lambrianakis, General Manager at HIT Group. “Its powerful, unified platform allows us to deliver innovative solutions that meet the diverse needs of every accommodation business. We’re proud to bring such a forward-thinking platform to one of the largest tourism markets in the world.”
As Greece and Cyprus continue to embrace digital transformation in the tourism sector, the Cloudbeds – HIT Cloud partnership ensures that local hotels have access to the best tools and expertise they need to succeed today and in the future. HIT Cloud will exhibit at XENIA from November 22–24, 2025, at the Metropolitan Expo in Hall 1, booths D35–E37 and D36–E38.
