Bookboost, the CRM powering modern hospitality, announced its new integration with TRYBE, the cloud-native spa, activity, and hospitality booking software.
This partnership enables hotels to sync spa, leisure and activity bookings, along with guest preferences directly into their CRM, making ancillary data a core part of the guest experience and marketing strategy.
Personalisation is a known major driver of guest satisfaction and loyalty, and with wellness tourism on the rise, this integration becomes a strategic advantage for hospitality brands.
Hotels can now go beyond room-centric personalisation by integrating spa, leisure and activity engagement into every stage of the guest journey.
“People are investing more in themselves, their health, and their happiness. That’s where hotels have a golden opportunity”, said Willem Rabsztyn, CEO at Bookboost. “With our Trybe integration, we’re not just syncing data; we’re unlocking a treasure trove of insights. Spa preferences, visit patterns, treatment habits – this is the kind of data that turns generic marketing into deeply personal guest experiences. No more silos, no more guesswork. It’s wellness with ROI”, he added.
Ricky Daniels, TRYBE Co-Founder, added, “We’re excited to partner with Bookboost, a company that shares our dedication to enhancing the guest experience through innovative and intuitive technology. This integration closes a gap, enabling clients to leverage rich guest insights and deliver truly personalised experiences.”
What the Integration Delivers
The Bookboost x TRYBE integration allows hotels to:
- Sync spa, activity and leisure bookings and preferences into Bookboost’s Customer Data Platform (CDP): Enriching guest profiles with ancillary insights.
- Centralise guest spending: Across room reservations and ancillary bookings directly in Bookboost’s CRM.
- [COMING SOON] Automate spa communications: From pre-arrival nudges and booking confirmations to post-visit feedback across email, SMS, and WhatsApp. Hoteliers could send a ‘Relax & Recharge’ offer 24 hours after check-in if the guest booked a deep-tissue massage, nudging them to extend their wellness experience or try a complementary treatment.
- [COMING SOON] Run hyper-targeted spa campaigns: Using filters like treatment history, visit frequency, or guest preferences.
Hotels can now deliver holistic, personalised journeys that blend room and spa, leisure and activity experiences while introducing spa-focused upsell campaigns that drive in-stay revenue and are GDPR-ready.
