Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.
This strategic partnership means that Sojern’s built-for-travel digital marketing and guest experience solutions are fully integrated with Cloudbeds’ system and deliver industry-leading accuracy and tracking capabilities. Sojern’s commission-based travel advertising helps hoteliers increase direct bookings while only paying after the guest’s stay is complete.
Additionally, Sojern’s multi-property capable guest experience tools, tailored and adjusted to the powerful features of both platforms, deliver enhanced customer segmentation and marketing capabilities, driving loyalty and return business.
“At Sojern, we’re always looking to deepen our partner ecosystem to bring new and innovative tools to our clients around the world,” said Baskar Manivannan, VP of Guest Engagement Platform at Sojern. “We’ve built the most robust digital marketing and guest experience solutions specifically for the travel industry, so it was only natural that we would partner with Cloudbeds to give our customers access to their industry-leading property management system.”
“Cloudbeds and Sojern have joined forces to solve some of the biggest challenges facing hoteliers today,” said Sebastien Leitner, VP of Partnerships at Cloudbeds. “Together, we’re offering a seamless solution that integrates flexible, demand-driven advertising across digital, social, and direct booking channels, powered by Cloudbeds’ Booking Engine and Sojern’s end-to-end tracking for superior accuracy. Our collaboration also delivers multi-property guest experience tools tailored to both platforms, allowing hotels to refine customer segmentation and boost loyalty through personalized marketing. This partnership is designed to streamline operations and drive meaningful guest engagement at every step of the journey.”
For more information about the partnership, click here.
