Sabre to share latest insights and present product highlights at ITB Berlin

Sabre ITB BerlinLeaders from Sabre Corporation will take the stage at this year’s ITB Berlin Convention to share insights on the latest trends and developments in the travel industry, the evolution of consumer expectations, and recent developments and innovations.

  • In an executive interview, Sabre Travel Solutions’ chief product officer, Garry Wiseman, will share his perspective on travel from twenty years in technology roles outside the tourism industry (March 8 at 12:10 pm).

After the pandemic and amidst multifaceted challenges, the travel industry is settling into a new sense of normalcy. Yet, to paraphrase the philosopher Heraclitus, the only constant is change. Demand patterns are shifting, consumer expectations continue to evolve, and technology is developing rapidly. Garry Wiseman joined Sabre in 2022 as chief product officer after holding executive roles at some of the world’s largest technology companies, including Dell, Microsoft, eBay, and Salesforce. In his session, Wiseman will share his twenty-year perspective in technology roles outside the travel industry. He will also discuss why he sees the travel industry has significantly more potential to leverage technology to deliver an enhanced, more personalized customer experience.

  • Traci Mercer, senior vice president, Lodging, Ground & Sea, Sabre Travel Solutions, will join two panels: one on gender equity in tourism (March 8 at 2 pm), the other on the transformation of the tour operator business (March 7 at 3 pm).
  • A panel focused on total revenue, and the future of retailing in the hospitality industry will feature Frank Trampert, senior vice president & global managing director, Sabre Hospitality (March 7 at 1 pm).
  • And Salman Syed, vice president, agency sales, EMEA, Sabre Travel Solutions, will participate in a panel on the role of technology in making corporate travel more sustainable (March 9 at 3 pm).

Sabre will also be present at ITB Berlin with two trade fair booths, one dedicated to its airline IT and travel distribution business, the other focused on hospitality IT. 

In hall 5.1, booth 106 Sabre Travel Solutions will unveil a new, state-of-the-art tool for the leisure marketplace that makes it simpler and more efficient to shop, book and manage tour packages. Developed in partnership with German travel IT company, Peakwork, the solution is expected to be rolled out in Germany starting in the third quarter of 2023. Other highlights include the workflows in the point-of-sale tools Sabre Red 360 and GetThere for booking NDC-enabled content and accommodation through Sabre’s Content Services for Lodging, a technology solution that integrates multiple sources of lodging content, including from Sabre’s GDS and aggregators. Also showcased will be Sabre Virtual Payments, a unique, secure, automated end-to-end virtual payment solution that is a key focus area for Sabre following the acquisition of Conferma Pay in 2022 and the strategic partnership with Mastercard.

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In hall 9, booth 207, Sabre Hospitality will feature SynXis Retail Studio, an e-commerce and retailing solution, empowering hoteliers to manage, distribute and fulfill unlimited non-room and room offers to help drive brand differentiation, maximize revenue, and personalize the customer experience. Also featured will be Nuvola, a prominent provider of hotel service optimization and guest engagement software allowing hoteliers to connect their teams and elevate services that Sabre acquired in 2022.

Tags: Hotel Technology, ITB Berlin, Sabre, travel-technology



Sabre Corporation is a leading software and technology company that powers the global travel industry.

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