A/B testing shows new designs boost conversion
Personalized experiences are becoming increasingly important to travelers. To be able to tailor their service offerings to their guests, however,
hotels need the right data and tools. Enter Oaky — a hyper-personalized upselling software solution that helps hotels to generate more revenue.
In fact, according to Tako Paddenburg, co-founder of Oaky, helping hotels to improve their revenue per available room is the driving force of their company. He explains, “Oaky’s main focus is to help our users improve their TRevPAR. It’s what’s most important to our team and our motivator for continuously testing and improving our software.”
Their most recent A/B test reveals that they’re indeed succeeding. Oaky implemented A/B testing using a sample size of 400,000 guests from all across the globe and found that with its new design they managed to deliver 75% more room upgrade revenue to their clients across all devices.
The Oaky team continuously runs A/B tests using much bigger sample sizes than any hotel can ever get in the same amount of time. This means that not only can Oaky offer hotels the tools that they need to boost their RevPAR, but also the data to make more informed decisions.
Erik Tengen adds to what his founding partner says, “Our main goal will always be to help our customers increase their room upgrade revenue. That said, we realize the importance of conversions and our A/B tests.”
The same A/B test revealed that Oaky also successfully increased their customers’ revenue per available room by upselling add-on services like, for example, food and beverage promos and spa treatments. Services conversions increased by more than 10%, while revenue grew by 6%.
