Sabre Corporation, the leading software and technology company that powers the global travel industry, today announced that Sabre and Google are developing an Artificial Intelligence (AI)-driven technology platform that is an industry first in travel.
The technology, known as Sabre Travel AI TM, is infused with Google’s state-of-the-art AI technology and advanced machine-learning capabilities that will help customers to deliver highly relevant and personalized content more quickly, deliver personalized content that better meets the demands of today’s traveler, and create expanded revenue and margin growth opportunities. The Company is integrating Sabre Travel AI into certain products in its existing portfolio, with plans to bring those to market in early 2021.
“Sabre Travel AI is a game-changer. We are proud to be working with Google to build technologies that will seek to re-define the way travel companies do business, and turn the insights derived from analyses into repeatable, scalable operations. The development of Sabre Travel AI marks a milestone in our technology transformation and a significant step toward achieving our 2025 vision of personalized retailing,” said Sundar Narasimhan, president of Sabre Labs. “With the creation of Sabre Travel AI, we are rebuilding our platform on cloud-native, data-driven technology that can be integrated into the existing and future products that Sabre offers. We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create, not next, but third-generation solutions that we believe are smarter, faster and more cost-effective – a first-of-its kind in travel.”
Travel AI: Industry-first innovation using data insights and state-of-the art intelligence
Sabre Travel AI will deliver next-generation technology advancements that enrich products across the Sabre retail, distribution and fulfillment portfolio. Specifically, Sabre Travel AI capitalizes on Google Cloud AI solutions and automated machine learning tools that sense, analyze and predict consumer behaviors – using real-time shopping information and sophisticated travel-specific business insights.
This game-changing innovation is designed to enable airlines, agencies, corporations, hoteliers and other travel partners to take their retailing and digital customer experience strategies to the next level. By delivering the right offer, at the right time across all relevant channels, they will be positioned to deliver tailored personalization to travelers that should drive higher conversion
About Sabre Corporation
Sabre Corporation is a leading software and technology Company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The Company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.
