A hotel concept integrates the constituent elements of hotel management into a coherent and compelling whole. Starting with its unique story, it defines what a hotel looks like, what services it offers, how it presents and markets itself and how its staff interacts with guests.
Some of the benefits of using the Hotel Concept Framework:
- Gain a better understanding of what goes into a good hotel concept, and how its constituent elements come together
- Acquire an essential tool to guide the development or refurbishment of a hotel
- Align all stakeholders (staff, investors, journalists, etc.) around one clear concept
- Stand out from the crowd with a holistic vision that goes far beyond interior design
About Creative Supply
Creative Supply is a Zurich-based company specialised in brand strategy. Blending creativity with business strategy, we help people and organisations transform their brand in order to reach their goals. Our consulting clients are diverse, hailing from hospitality to education or the industrial sector. So are the thousands of people who trust our academy to expand their knowledge – from mastering the art of storytelling to building their personal brand.
About Ecole hôtelière de Lausanne
EHL is a leading university that provides learning solutions for enthusiastic, talented and ambitious students from 114 different countries. With undergraduate, graduate and certificate programs, EHL offers its students a range of on-campus and online education opportunities at different stages of their professional journey.