A hotel concept integrates the constituent elements of hotel management into a coherent and compelling whole. Starting with its unique story, it defines what a hotel looks like, what services it offers, how it presents and markets itself and how its staff interacts with guests.
The Hotel Concept Framework is a unique tool developed by Creative Supply to help develop or renovate a hotel project. Drawing on our experience working for independent hotels (Le Grand Quartier, Terrass’ Hotel,…) and hospitality groups (Kempinski, Vienna House,…), the model is taught at the Ecole Hôtelière de Lausanne (EHL) and ESSEC business school, which feature some of the best hospitality programmes in the world. More than a visual aid, it helps ensure coherence across the many building blocks that make a hotel, and can also be used as an analysis and comparison tool.
Some of the benefits of using the Hotel Concept Framework:
- Gain a better understanding of what goes into a good hotel concept, and how its constituent elements come together
- Acquire an essential tool to guide the development or refurbishment of a hotel
- Align all stakeholders (staff, investors, journalists, etc.) around one clear concept
- Stand out from the crowd with a holistic vision that goes far beyond interior design
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About Creative Supply
Creative Supply is a Zurich-based company specialised in brand strategy. Blending creativity with business strategy, we help people and organisations transform their brand in order to reach their goals. Our consulting clients are diverse, hailing from hospitality to education or the industrial sector. So are the thousands of people who trust our academy to expand their knowledge – from mastering the art of storytelling to building their personal brand.
About Ecole hôtelière de Lausanne
EHL is a leading university that provides learning solutions for enthusiastic, talented and ambitious students from 114 different countries. With undergraduate, graduate and certificate programs, EHL offers its students a range of on-campus and online education opportunities at different stages of their professional journey.
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