Criton offers hoteliers free app to reduce touchpoints during COVID-19 - Insights

Criton offers hoteliers free app to reduce touchpoints during COVID-19

Award-winning hospitality tech provider Criton announced that its guest engagement platform will be completely free of charge until 2021, enabling hotels to digitise their guest journey, reduce touchpoints and put guests’ safety first with their own branded guest app.

“It’s been very hard watching the impact of COVID-19 on the hospitality sector and all of the fantastic people who work in it” said Julie Grieve, Founder and CEO of Criton. “Having been an operator, I understood the challenges business are facing and with the whole team at Criton we decided to support the industry with a complimentary tool that can help hoteliers overcome the difficulties created by social distancing and the guests’ newfound fear of touching surfaces in public spaces.

Health, hygiene and safety are now guests’ top priority and our platform, which offers guests the choice of a fully digital guest journey, helps hoteliers reassure guests that they are taking all necessary measures to look after them. With Criton, hoteliers can reduce touchpoints, declutter their properties and create their own branded app to give everything guests need on their own phone, the only platform they know and trust.

The demand for our product from hotels all over the world has exponentially increased in the recent period and I am delighted to be able to support the sector so that, as soon as demand returns, hoteliers will have all the tools they need to cater for their guests.”

The complimentary product offered by Criton includes a sophisticated white-labelled app suitable for independent hotels and groups of hotels or serviced apartments. The app contains information about the property, rooms and on-site facilities as well as links for direct bookings, contact and wi-fi information, social media links, offers, menus, local recommendations and more – all of which can be easily updated as and when the situation changes.

Criton’s premium integrations are not included in the offer, but they can be added at any time to reach guests with location-based push notifications and offer them in-app check-in, digital door key, a messaging and ordering platform as well as a loyalty programme. Advanced analytics on guests’ preferences and behaviour can also be added to the base product.

About Criton

Criton is an award-winning technology provider which enables hotels and serviced apartment operators to digitise their guest information and wrap all-guest facing technology into a sophisticated mobile app for guests to use on their own phone. Criton helps hotels enhance the guest experience, drive operational efficiency, and increase revenue and loyalty. Julie Grieve, Founder and CEO, secured £5m investment in November 2017.


Awards and recognitions:

  • Criton featured in Skift’s Top Travel Startups in 2019
  • Criton won the Best Technology Provider at the 2018 Travolution Awards and was Highly Commended for Best Use of Mobile
  • Criton won the Industry Breakthrough and Innovation Award at the ASAP Awards 2018
  • Julie Grieve, Founder & CEO, won the prestigious HOSPACE 2017 Best Entrepreneur Award

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