As the international EquipHotel Paris trade show gets underway, SiteMinder today announces it has partnered with one of France’s leading property management system (PMS) providers, Groupe QuatuHoRe, to further cement its position as the global hotel industry’s leading guest acquisition and connectivity platform. The partnership will provide the more than 2,000 properties and approximately 10,000 hotelier daily users of Groupe QuatuHoRe’s VEGA PMS with access to SiteMinder’s vast network of distribution channels, to maximise their visibility online and ability to win guests from around the world.
Groupe QuatuHoRe’s associates, Bertrand Gisselbrecht and Jean François Masala, say the alliance with SiteMinder serves as recognition of the role of digitisation and automation today.
“Partnering with a trusted and respected name like SiteMinder allows us to provide the best possible solutions for our hotel customers and, in turn, for their guests. SiteMinder plays such an important role in the distribution landscape; to work with them in helping more hotels in France to embrace technology, and see it for the value it offers in acquiring more guests with less effort, is a journey we’re excited to be a part of,” says Mr Gisselbrecht.
Mr Masala adds: “We believe a lot of the fear among hotels in adopting technology can be overcome with familiarity and, fortunately, we are starting to see the perception of technology changing, thanks in part to leaders like SiteMinder that have paved the way in showing how simple it can be and how valuable an investment in technology is.”
Groupe QuatuHoRe has operated in the hospitality technology scene for more than 20 years to become a true leader in the French hotel market. VEGA is today the most widely-adopted PMS across France, supporting local hotels to manage their entire property, including their onsite restaurants, residences, event function spaces and spas.
Once the SiteMinder-VEGA connection goes live later this year, mutual hotel customers of the two companies will be able to automate the transfer of their availability, room rates and inventory between their VEGA PMS and their chosen distribution channels.
“In 2017, France attracted nearly 90 million international tourists who brought over €44 billion to the most visited country in the world. Each of these travellers represent an opportunity for hotels and, with the appropriate tools, they can capitalise on that to not only bring those travellers through the door but to enhance their guest experience. SiteMinder’s alliance with Groupe QuatuHoRe, through the integration of VEGA with our platform, will allow French hotels to achieve higher occupancy rates and revenue through one seamless solution,” says Antoine Aubrun, Country Manager – France at SiteMinder.
For more information please visit www.siteminder.com
