In a destination where luxury, glamour and celebrity reign, a rebellious new neighbor has taken up residence in the heart of the Sunset Strip. The new Hotel Ziggy embraces differences and challenges conformity as a place that encourages guests and locals to come hang out and “just be who you are.” The unpretentious design influenced by grit and rock ‘n’ roll features a modern counter-culture spin. Located next to Mondrian Los Angeles, Hotel Ziggy is the last standing rebel on the block.
Layers of decoupaged walls and ceilings celebrate musicians of past and present. A collection of memorabilia includes framed legal documents highlighting decades of lawsuits between musicians, producers and streamers with the intent of asking the controversial question, “Who really owns the music?” Hotel Ziggy’s goal is to trigger lively conversations and in doing so, connect people. Its position is clear for all to hear: “Free the music!”
“We created Ziggy to provoke stimulating and meaningful conversations with the intent to spark curiosity and playfully challenge perspectives. What better location than the Sunset Strip to celebrate the rebellious spirit of norm-breaking musicians who have changed how we live?” said Jon Bortz, Chief Hotel Imagineer at Pebblebrook Hotels. “Hotel Ziggy is located right down the street from the former sites of two world-famous music destinations: Tower Records and House of Blues. As these and other icons are now gone, a legacy here needs to be remembered. We push boundaries with our hotels, and we certainly did that with Ziggy.”
“It was vital that this hotel didn’t take itself too seriously,” said Andrea Sheehan, Founding Principle and Art Director at DDA. “We kept things simple so the art could speak for itself. We stripped away all previous attempts to make this quirky building look modern. Instead, we exposed its blemishes and embraced the awkward structure for what it was – authentic, just like our guests and the musicians we are celebrating.”
In alignment with its “free the music” mantra, Hotel Ziggy offers guests access to a Shred Shed that includes electric and acoustic guitars, amps, records, record players, Walkmans and backpacks to use while finding inspiration in LA or sharing creativity with others. All are welcome to borrow, experiment, and share in the “free the music” movement.
In the playful spirit of LA’s first iconic record store and precursor to the original Tower Records, Licorice Pizza, a casual dining concept named “B-side Pizza” fronts Sunset Boulevard. The pizza joint harkens back to mid-century carhops with an old school pick-up window that allows locals to order to-go with concierge service and style. A custom neon-wrapped 9-inch vinyl album solidifies the retro theme.