Dior creates signature fragrance for Hotel du Cap-Eden-Roc - Insights

Dior creates signature fragrance for Hotel du Cap-Eden-Roc


Eden-Roc fragrance by DiorAt the very tip of Cap d’Antibes in France, stands the majestic Hotel du Cap-Eden-Roc, iconic property and celebrated hideaway where tranquillity and pleasure meet against a verdant backdrop facing the Mediterranean Sea.

In celebration of the hotel’s 150th anniversary and to pay tribute to its exquisite natural surroundings, the ‘Grande Dame’ has collaborated with Maison Christian Dior on a signature Eden-Roc fragrance. It is the fusion of two emblems of French art de vivre: the inimitable Parisian elegance of Maison Christian Dior and the sun-bathed luxury of this iconic palace, member of the Oetker Collection.

Through this new fragrance, François Demachy, Dior Perfumer-Creator, celebrates the eternal magic of the Riviera’s premier palace.

‘When creating Eden-Roc, I was imagining an arrival at the hotel by sea. The salt, the sun, the rocky shore, and the lush vegetation… The sillage is an olfactory image of this magnificent refuge. The accords express the fullness of the Mediterranean: the seawater, the flowers and citrus fruits, the aromatic herbs and maritime pines. The beauty of Eden-Roc under the warm sun is distilled in this irresistible daily ritual. It is a delight of a fragrance, inspired by the serenity of this unparalleled destination and custom-designed in its honour’, says François Demachy, Dior Perfumer-Creator.

Philippe Perd, Managing Director at Hotel du Cap-Eden-Roc comments, ‘This fragrance marks the union of two icons of French heritage and elegance for whom innovation and tradition are closely linked. We are in tune. François Demachy has succeeded at turning a dream into reality with this unique fragrance that so incredibly resembles the location.

The Eden-Roc fragrance is a burst of emotion that lingers in the air like a gentle Mediterranean breeze. A bright encapsulation of the Riviera, its balanced blend of mineral and plant essences invoke the feeling of discovery in a landscape of paradisiacal beauty.

To accompany the fragrance, François Demachy has transposed his melodious notes of seawater, wood and floral blossoms into a candle, a liquid hand soap and a body cream. These three essentials are sensuous conduits of simple, everyday luxury. At bath time or simply for a moment of relaxation, each of these creations communicate the sweetness of life in this corner of paradise.

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