With estimates that border closures are costing Queensland $17 million a day, Accor Pacific, Australia’s largest hotel group, is calling for urgent action to save the ailing state.
Simon McGrath, Chief Operating Officer for Accor Pacific, said: “The current border restrictions mean that Queensland will miss out on the summer dollar, a crucial period for local businesses, the economy and jobs.
Now is when people are booking visits for the next 3 to 6 months and if they don’t have certainty that Queensland will be open, then Queensland will miss the surge in travel and fall behind other states.
Queensland could go from leadership to last in the race for tourism.
Many Australians love to visit Queensland and tourism annually contributes $25 billion to the Queensland economy and employs 217,000 Queenslanders (directly or indirectly).
If Queensland misses this crucial booking window and job keeper falls away, then some hotels will close for the first six months of 2021.
This will significantly impair the state’s ability to bounce back; certainty is required now.”
According to Austrade, Queensland has around 30,000 hotel rooms and apartments across the state. Accor predicts that over 70% could sit unoccupied through the coming months if the border uncertainty continues, which could lead to business closures for the first six months of 2021. This is not just bad news for the hotel business, but has a knock-on effect for local business owners too.
Simon McGrath continued, “The livelihoods of small business owners, from café owners, to restaurants to taxi drivers are at stake.
We are urging the State Government to use common sense, provide clarity and safely open up borders, which will set Queensland up for a stronger 2021 and save jobs. We all want to see local businesses thriving and workers return to work.
A hard border reopening date will give the rest of Australia the certainty they need to make plans for the future, and people need to be assured that when borders do eventually open, they will stay open.
As soon as we are certain of a border reopen date, Queensland should prepare for a big summer boom.”
Accor is a world-leading augmented hospitality group offering unique experiences in 5,000 hotels and residences across 110 countries. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.
Beyond accommodation, Accor enables new ways to live, work, and play, by blending food and beverage with nightlife, wellbeing, and co-working. It also offers digital solutions that maximize distribution, optimize hotel operations and enhance the customer experience.
Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 – Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.
Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com, or become a fan and follow us on Twitter and Facebook.