Auberge Resorts Collection, the award-winning portfolio of one-of-a-kind luxury hotels, resorts and residences, is pleased to announce the appointment of Etienne Haro as Managing Director of Cambridge House, Auberge Resorts Collection, the brand’s soon-to-open luxury hotel in Mayfair, London, in partnership with Reuben Brothers. A proven leader in the luxury hotel industry, Haro brings a wealth of global hospitality experience and an unwavering commitment to exceptional service, attention to detail and guest satisfaction at the highest level.
In his new role, Haro will oversee all operations at Cambridge House, Auberge Resorts Collection’s first hotel in London, located in the former In and Out Military Club. Opening in spring 2026, the 102-room hotel—an imaginative renewal of the 18th-century grand Palladian mansion at 94 Piccadilly—will capture the spirit of London like no other hotel, creating a magnetic new destination in Mayfair for both Londoners and international visitors. The property is owned by Reuben Brothers, and will be a refined retreat, a vibrant social hub with unique dining and a destination Auberge spa, and home to an exclusive private members’ club.
Haro’s appointment marks a pivotal moment in Auberge’s thoughtful expansion in Europe and urban markets, with his leadership poised to shape a guest experience defined by excellence, personalization and innovation. With a leadership style rooted in emotional intelligence, creativity and craftsmanship, Haro is passionate about creating meaningful experiences and cultivating strong, engaged teams.
Haro most recently served as General Manager of The Mark Hotel in New York City, where he led one of Manhattan’s most iconic properties and implemented a transformative strategy to drive structural and cultural growth. A native of France, he previously held leadership roles at some of the world’s most celebrated hotels, including the Burj Al Arab in Dubai and La Mamounia in Marrakech—named Best Hotel in the World by Condé Nast Traveler in 2021.
Fluent in English and French, Haro is a passionate home cook and a collector of wine and contemporary art. He enjoys spending his free time playing golf, listening to jazz and exploring new culinary pursuits.
