Virtuoso, the leading global network specialising in luxury and experiential travel, has announced Karen Hardie as general manager, Canada. An industry veteran, Hardie comes to Virtuoso as a strategic and collaborative executive with more than 20 years of leadership experience in the global luxury travel industry. She enters the role as former GM of Canada, Una O’Leary, steps into her new role as vice president, Global Partnerships.
Recognised among Canada’s Most Powerful Women (WXN 2016), Hardie brings a proven track record of success in growing B2B sales, deepening partner engagement and leading high-performing, multi-market teams across Canada, the U.S., Australasia and Europe. Most recently, Hardie served as vice president, global sales for Rocky Mountaineer, and prior to that as director, global sales operations and director of sales for the U.S. and Mexico for the same organisation. Her experience also includes executive roles with Jetset Travelworld Group and Orion Expedition Cruises, North America and Australia.
Hardie will lead the regional business strategy across Canada including member and partner growth and engagement. She will be based in Vancouver, Canada and joins on June 16, 2025, reporting to Londregan.
For more information on Virtuoso, its global network of world’s-best travel agencies, advisors and partners, or developments within the organisation, visit www.virtuoso.com.
