The Hotels Network announced the appointment of Michael J. Goldrich to the global role of the Chief Experience Officer. Effective immediately, he will be responsible for optimizing the hotelier’s experience as they grow their direct channel by using The Hotels Network’s innovative solutions to attract, engage and convert visitors throughout the online booking journey.
Formerly, as Head of Global Digital Marketing at Club Quarters Hotels, Michael had a goal to grow brand contribution while shifting the post-pandemic target business segment to younger local leisure travelers. After spending nearly two decades in digital marketing and project leadership for multimillion-dollar brands and startups, Michael knows what truly drives website engagement and conversions – and it’s not by leveraging the marketing trend of the month. It’s how well you connect with the potential guests you’re trying to help and communicate your understanding back to them.
Michael has transformed marketing organizations by implementing and optimizing e-commerce and digital capabilities for diverse global businesses including Starwood, Accenture, Monster Worldwide, Dolce Hotels & Resorts, and Wyndham.
Michael is a CHDM & CRME from HSMAI, Six Sigma Greenbelt, Scrum Master, and certified Project Manager from PMI. He has won awards including Top 25 Extraordinary Minds in Hospitality, an individual Platinum Adrian Award for innovative social media campaign, Gold Adrian Award for an innovative website, and 40 under 40 from the Westchester Business Council.
Michael volunteers his time by co-chairing the Tactical/Marketing Workgroup as a member of the HSMAI National Marketing Advisory Board, growing chapter membership as an executive leader on the NYC HSMAI chapter, and providing business strategy, branding, digital marketing, and e-commerce support to non-profit CEOs through the Taproot Foundation.
