In response to the evolving digital environment, The Hotels Network (THN), a direct growth platform for hotels, proudly unveils its personalization suite that operates entirely without third-party cookies—a first in the industry. This groundbreaking development represents a significant leap forward in the realm of digital marketing, addressing the shifting landscape where third-party cookie usage is on the decline.
The Hotels Network is redefining direct channel traffic acquisition with Predictive Audiences
The Hotels Network (THN), a direct growth platform for hotels, has launched Predictive Audiences to boost Return On Advertising Spend (ROAS) for hoteliers. Powered by AI and hospitality-specific algorithms, this innovative tool makes it possible to optimize retargeting campaigns, effectively bringing high-value users back to the hotel’s website. Predictive Audiences is redefining traffic acquisition by empowering hotels to fine-tune retargeting campaign bidding for guests that are more likely to convert or with higher spending, resulting in a CPA of up to 70% lower.
The Hotels Network secures consecutive win as Best Direct Booking Tool in 2024 HotelTechAwards
The Hotels Network (THN) has been awarded the prestigious title of 2024’s #1 Direct Booking Tool by Hotel Tech Report for the second consecutive year. Additionally, THN proudly earned recognition as the second-place recipient in the Parity Management Solution category.
THN unveils direct channel advent calendar for hotel marketers
This month, The Hotels Network (THN), unveiled its inspirational Hotel Marketing Advent Calendar, meticulously designed exclusively for hoteliers. Crafted by a team of direct channel experts, this calendar delivers 24 days of unique content aimed at amplifying direct bookings and hotel website conversion rates.
Is travel assistance insurance the next must-have for your hotel’s direct channel strategy?
Discover the story of a Canary Island hotel chain that increased direct sales 22% by offering travel assistance insurance as a unique direct booking perk.
The Hotels Network Unveils SafeDirect, Travel Assistance Insurance to Boost Direct Bookings for Hoteliers
The Hotels Network (THN), a full-stack growth platform for hotels, has announced its latest innovative offering, SafeDirect, designed for hoteliers to dramatically increase their website conversions. The all-in-one turnkey solution allows hotels to effortlessly provide complimentary travel assistance insurance to every guest who reserves a room through their brand.com website. This amazing perk sets the hotel’s website apart from any other option available, serving as a compelling incentive for guests to book directly.
RoomRaccoon teams up with The Hotels Network to revolutionise hotel direct bookings!
The partnership with RoomRaccoon and The Hotels Network will empower independent hoteliers with advanced tools to engage and convert guests throughout the booking journey.
The Hotels Network integrates with Every CRM
Hoteliers can now capture and leverage first-party data to offer guests personalized experiences and boost hotel direct channel performance.
Two leading hospitality tech solutions join forces
DerbySoft and The Hotels Network launch partnership during ITB Berlin to boost hotel direct channel performance.