With the appointment of Jarrod Tuck to the newly created position of vice president, customer relationship management, Rosewood Hotel Group has added strong leadership to the company’s marketing team to support its ambitious expansion and growing presence in the global luxury hospitality arena. Tuck will oversee the CRM direction for ultra-luxury Rosewood Hotels & Resorts, upper-upscale New World Hotels & Resorts and lifestyle KHOS hotels.
In this role, Tuck will provide strategic leadership and daily oversight to the company’s CRM platform, customer profile data hygiene and orchestrated digital communication efforts. He will work closely with the group’s IT department along with the brand, digital, operation and sales and marketing teams.
“I am delighted to welcome Jarrod as a strategic leader to Rosewood Hotel Group,” says Chief Brand Officer Joanna Gunn. “We have an exciting roadmap ahead with the goal of further enhancing meaningful and long-lasting relationships with all of our guests. The knowledge and experience Jarrod brings to the organization will accelerate our ambitions by enabling us to capture critical data and insights to improve and evolve our business performance.”
Previously, Tuck was senior director, analytics, customer technology and CRM for Estée Lauder Companies. In this role, he oversaw the regional execution of multi-brand consumer lifestyle programs and led an APAC-wide consumer technology revamp. He has also led consumer experience, loyalty, analytics and CRM communications across multiple industries including retail, automotive and insurance. Jarrod holds a Doctor of Philosophy in Statistics from La Trobe University, Melbourne.
