Jeff ErnstFriedman named Executive Director for OpenTravel Alliance

Jeff ErnstFriedman named Executive Director for OpenTravel Alliance

The OpenTravel Alliance, the not-for profit responsible for developing and maintaining interoperability for disparate systems in all verticals of the travel industry, has appointed Jeff ErnstFriedman as the new OpenTravel Executive Director. In this role, ErnstFriedman will be responsible for initiating key alliances for wider adoption of OpenTravel standards, managing new initiatives to address upcoming travel challenges and trends, and spearheading all organizational growth efforts, including expanding membership and coordinating OpenTravel messaging development.

Prior to OpenTravel, ErnstFriedman was a Program Manager at the Linux Foundation for more than half a dozen projects, including the OpenAPI Initiative, OpenHPC, Civil Infrastructure Platform, Tizen, and Code Aurora. He ran business governance, marketing and technical steering committee meetings charged with membership growth, retention and project evangelism. Previously, he worked with the Cloud Foundry Foundation, Cisco Security, Verisign and Dimension Data, providing strategic communications.

OpenTravel recently announced a partnership with the International Inbound Travel Association (IITA) that provides new opportunities, including education and business growth, between the organizations and respective member companies. Additional partnerships will soon be announced, as well as the launch of work groups to address new travel trends. Strategic relationships are essential to spreading OpenTravel messages to the travel industry so that competitive and transformational solutions can be developed.

“It’s certainly an interesting time to take on a role in an organization so uniquely positioned as OpenTravel,” noted Jeff ErnstFriedman, OpenTravel Executive Director. “The travel industry is undeniably facing the most significant threat it has ever seen. However, OpenTravel was founded two decades ago to solve specific business challenges, and we remain at the forefront of that conversation today. My goal is to take the history of collaboration and bring it to the next level so that our membership and partners can creatively solve our current challenges while we meet the ever-changing needs of travelers as the recovery begins. Allowing the entire travel ecosystem to come together and operate with a common set of standards enhances the customer experience, which is the best outcome for everyone.”


About OpenTravel Alliance

Founded in 1999 by travel companies, OpenTravel is a not-for-profit trade association focused on the creation of electronic message structures to facilitate communication between disparate systems in the global travel industry. Comprised of all industry segments, including air, hotel, car, rail, cruise, etc., OpenTravel is the only standards body for global, open, independent and mission-critical interoperability of travel e-commerce standards which allows for multi-language platforms to co-exist.

The mission of OpenTravel is to enable the future of travel by driving the evolving digital experience for consumers. The vision of OpenTravel is to be the source for the most adopted, cross-industry technology standards that enable business solutions for connectivity, driven by the travel community. OpenTravel is responsible for the technology that enables travel business partnerships to thrive creating, expanding, and driving the adoption of open, universal data specifications that carry billions of dollars in transactions through millions of electronic messages every year.

For more information on OpenTravel membership or new projects, please visit, or email [email protected]

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