The newly created role for Sabrina Cendral will increase the synergy between the marketing and sales departments to maximize market impact and support the company’s North American growth plans.
Club Med, the pioneer and global leader of the all-inclusive resort concept, announced the promotion of Sabrina Cendral to Senior Vice President of Marketing and Sales, effective immediately.
In her new role, Cendral will unite and oversee U.S. sales and marketing, while also driving marketing strategies for North America as a whole (including Canada and Mexico).
Growing up as an avid Club Med fan in Europe, Cendral joined the company in 2008 and brings an extensive background of international marketing and business experience to her role. She joined the company to launch the brand’s Luxury Villas and Chalets, which are now an integral part of the company’s Exclusive Collection.
While at the Paris headquarters, Cendral also oversaw the customer experience design for several new resorts, including Valmorel in the French Alps and Pragelato Vialattea in Italy. In 2013, Cendral relocated to Club Med’s North American headquarters as the director of the brand, communications, and product marketing. Shortly after, Cendral was promoted to vice president to head the marketing and digital efforts for North America and the Caribbean.
As the vice president of marketing, Cendral accomplished crucial wins for the company, including notable projects such as: the relaunch and commercial success of Club Med Cancún Yucatán in Mexico, Club Med Turkoise in Turks and Caicos Islands, and Club Med Punta Cana in the Dominican Republic with the creation of a brand-new Zen Oasis adults-exclusive area. Cendral also spearheaded the launch of Club Med CREACTIVE by Cirque du Soleil, a partnership with Cirque du Soleil for an award-winning, in-resort interactive guest experience at Club Med Punta Cana, and most recently, guided the guest experience design and commercial launch of Club Med Michès Playa Esmeralda (opening November 2019), which is already delivering sales beyond expectations.