Kerzner International names Brett Armitage as Chief Commercial Officer

Kerzner International names Brett Armitage as Chief Commercial Officer

Brett Armitage 

Kerzner International Holdings, the owner of Atlantis Resort and Residences and One&Only Resorts brands worldwide, has announced that Brett Armitage has been promoted to the new role of Chief Commercial Officer for Kerzner International.

Brett Armitage has been promoted to the newly created position of Chief Commercial Officer, where he will lead all Commercial functions of Kerzner International, overseeing Global Revenue, Distribution, Communications, Marketing and Sales.  He is also responsible for the successful launch and integration of new resorts, as Atlantis and One&Only continues to strategically grow around the world.

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Brett has had an accomplished and distinguished career in Sales and Marketing.  Joining Kerzner International in 2007, he successfully launched the iconic Atlantis, The Palm in Dubai, solidifying the resort as the world’s most foremost entertainment destination.  In 2013, his role expanded to oversee the entire portfolio, leading Atlantis and One&Only Resorts worldwide and driving the integration of new resorts into the Kerzner sales structure.  Brett has revolutionised Global Sales at the Company by introducing dynamic new ways of working including intelligent, innovative technology, building a commercial culture and nurturing impactful relationships around the world.

“As we continue to strategically grow our existing portfolio, I am incredibly pleased to have such experienced executives to support our Operations and Commercial disciplines,” commented Michael P. Wale, Chief Executive Officer, Kerzner International.  Both executives report directly to him. “Philippe and Brett have been integral to the ongoing success of Atlantis and One&Only resorts around the world.   Their leadership will make us more nimble and efficient with our existing portfolio, driving financial performance and preparing our business for future focused growth.”

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