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Enhancing decision-making: How data management empowers hotel asset managers

data managementAs an owner, investor, or asset manager in the hospitality industry, it is of utmost importance to make well-informed decisions based on data. You cannot make decisions based on assumptions or estimates alone. A small error in data can be a make-or-break point for your business. However, with the amount of unstructured data, it can be extremely difficult to know where to begin.

This is where data management comes in. In simple terms, data management is the process of collecting, storing, and analyzing data in a way that makes it accessible and useful. By utilizing data management tools, hotel asset managers can enhance their decision-making abilities, improve business operations, and increase profitability.

Data management can save up to 80% of your time

One of the key benefits of using a data management solution is that owners, investors, and asset managers can save time and focus on growing assets instead of being buried under a big pile of data that may not be standardized. Appropriately prepared data enables asset managers to focus on what matters which is, the analysis and evaluation of the appropriately prepared data. They can steer clear of manual processes. This not only eliminates chances of error, but also saves up to 80% of their time allowing them to focus on making more insightful and informed decisions.

Data management provides standardized data

Dealing with raw data can be a challenging task, particularly when it comes from different charts of accounts and disparate source systems. It can also vary in levels of detail, adding further complexity to the process. However, there are ways to simplify this process and reduce the burden on those tasked with handling this data. By using a data management tool designed for hotels, it is possible to bring this disparate data into a standardized format that can be easily analyzed and processed.

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Data management helps you grow your assets

To improve analysis and evaluate success probabilities for your property, it is essential to consider multiple scenarios, such as Actual, Budget, Forecast, On-the-Books, and Long-Range. These scenarios can provide different perspectives and insights into the current state and future potential of your hotel. By analyzing each of these scenarios, decision-makers including hotel owners, investors and asset managers can better understand the hotel’s strengths, weaknesses, opportunities, and threats, and develop strategies to optimize performance, achieve long-term success and grow assets.

Data management helps you increase your profit

The time saved by using solutions designed specifically for the hospitality industry, hotel asset managers can transform the amount of unstructured data available into actionable insights that drive success. With a data-driven approach to decision-making, asset managers can optimize operations, increase revenue, and stay ahead of the competition.

To sum it up, data management is essential for enhancing decision-making in the hospitality industry. By utilizing innovative solutions, you can truly focus on what matters: growing your assets and increasing your profit!

Tags: Data management, decision making
Kinza Raheel

International Marketing & Communications Manager,

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Fairmas develops financial planning, controlling and management reporting solutions specifically for the hotel industry.

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