With 77% of travellers planning to take the same or more trips as 2024, exploring off the beaten track destinations is increasingly important.1 Recognising the rising desire among Asian explorers for original experiences, Sofitel, the French luxury hospitality group, has redefined the art of the mid-year break with a curated list of secondary destinations to jet-set to. Whether guests are seeking an endless summer or a wintry escape, these alternative destinations offer rich cultural experiences, stunning natural beauty, and refined luxury, all elevated by Sofitel’s French Zest.
1. After Bali, experience the serene spirituality of Luang Prabang
While Bali lures guests with its tropical beaches and buzzing nightlife, Luang Prabang remains largely undiscovered. The former royal capital of Laos is steeped in Buddhist tradition and colonial charm. Nestled in the mountains at the confluence of the Mekong and Nam Khan rivers, this UNESCO World Heritage city is dotted with numerous temples and cultural attractions. Formerly the French Governor’s residence, Sofitel Luang Prabang epitomises Lao heritage and French elegance in its 25 exclusive suites. This historic mansion features “the best pool and spa in Laos” and provides the perfect base to experience morning alms-giving ceremonies, the city’s bustling markets, and many spiritual gems including Wat Xieng Thong.
2. After Singapore, try Kuala Lumpur for multicultural charm and iconic landmarks
A global metropolis, Singapore is famous for its spectacular attractions and diverse heritage, but its close neighbour Kuala Lumpur is a cultural melting pot with colourful street life, historic areas, a vibrant food scene and iconic landmarks. From the Petronas Twin Towers to Merdeka Square and the atmospheric Batu Caves, along with lush parks, world-class shopping, and a thriving art scene, Kuala Lumpur is growing in popularity as a tourist hub. Sofitel Kuala Lumpur Damansara promises beautifully designed suites and a stunning lobby adorned with Malay hibiscus and exquisite art, plus a free-form pool, a well-equipped gym and a serene spa, all located close to the MRT for easy access to KL’s many attractions.
3. After New York City, try Chicago for a dynamic culinary scene
New York may be the “City that Never Sleeps”, but Chicago offers an equally thrilling urban escape with a distinct Midwest charm. From its striking skyline and legendary architecture to its world-class museums and celebrated deep-dish pizza, the “Windy City” promises a vibrant and authentic American experience. Sofitel Chicago Magnificent Mile places you in the heart of it all, blending French elegance with bold, modern design in a striking prism-shaped building, offering stylish comfort just moments from the city’s top attractions.
4. After Berlin, try Munich to explore the beauty of German architecture
Berlin may be edgy and modern, but Munich offers a traditional and picturesque alternative to German culture, where grand boulevards, beer gardens, and alpine escapes create an authentic Bavarian experience. Stay at Sofitel Munich Bayerpost – set in the former Royal Post Office – for a blend of heritage, luxury, and contemporary design in the heart of the city. Behind its striking Wilhelminian façade, the hotel offers a bold mix of historic architecture and modern art, with a renowned spa and gourmet dining.
5. After Vienna, try Sopot and discover incredible cultural wonders
While Vienna enchants with classical elegance, Sopot, Poland, offers a refreshing coastal escape with serene beaches and Belle Époque architecture, all with the same Eastern European vibe – perfect for those seeking a vibrant atmosphere and untouched culture that exudes history. Enhance your trip with a stay at Sofitel Grand Sopot, an iconic beachfront hotel known for its historic grandeur and luxurious spa facilities. Set right on the Baltic shore, this legendary property blends 1920s glamour with modern indulgence, offering guests a refined retreat, just steps from Sopot’s famous pier and vibrant promenade.
6. After the Gold Coast, try Fiji for warm hospitality and local traditions
Both the Gold Coast and Fiji offer sun, surf, and relaxation, but for a destination that blends island charm with rich culture, Fiji is the perfect option for your next tropical getaway. Made up of 300 islands, Fiji offers a slower pace of life and its traditional Fijian ceremonies, village visits, and authentic hospitality make it perfect for culture lovers. Enjoying an enviable beachfront position on Denarau Island, Sofitel Fiji Resort & Spa boasts one of the largest lagoon pools in Fiji, the exclusive adults-only Waitui Beach Club, and an indulgent spa, where each treatment room is positioned inside its own bure, complete with outdoor shower and Fijian styling.
7. After Auckland, try Wellington for a creative pulse and great dining
New Zealand’s largest city, Auckland buzzes with a stunning harbour and a vibrant cityscape, while Wellington offers a more relaxed vibe, with a compact, walkable city centre and rich arts and culture. Wellington’s charm lies in its unique creative pulse and dining scene, and despite its position as the official capital of New Zealand, has fewer tourists than its northern cousin. Make the most of your escape at Sofitel Wellington, which boasts views of Wellington Botanic Gardens from it chic, floral-inspired rooms and suites. It’s a short walk to The Beehive parliament building, Lambton harbour and the plethora of dining options New Zealand’s culinary capital has to offer.
