
UrVenue, the leading commerce and booking technology provider for hospitality and gaming, has announced its strategic partnership with The Nash Casino, New Hampshire’s largest charitable gaming venue, to provide online event booking at the DraftKings Lounge, a two-story retail sportsbook and entertainment complex, Stadium Social Sports Bar & Grill and Topgolf Swing Suite golf simulator bays. Just in time for the biggest sports betting month of the year, The Nash is leveraging UrVenue’s innovative venue management system technology to offer seamless booking of its sports entertainment areas, featuring a 60-foot-wide and 22-foot-tall video wall, the largest single-wall-mounted video screen in New Hampshire.
With this partnership, The Nash Casino is transforming its sports viewing experience by introducing:
🏟 Dayparted Stadium Social seating, allowing guests to book premium seats for specific games and times throughout the day.
🖥 A dedicated microsite, empowering sports fans to explore a live calendar of events, including must-see experiences like College Hoops Madness and other high-profile matchups.
🛒 Direct booking for sporting event experiences, golf simulators, and other entertainment offerings—all within a single, unified cart.
The Nash team sought a solution that would offer guests a simple and streamlined portal to book functions at their dynamic entertainment spaces, ensuring guests could reserve premium seating for major games while also booking golf simulator sessions—all in one transaction.
“We look forward to booking high-demand events at The Nash’s DraftKings Lounge, Stadium Social Sports Bar and Grill and Topgolf Swing Suite, thanks to UrVenue’s platform,” said The Nash General Manager Eric Althaus. “By integrating UrVenue’s solutions, we’re creating an effortless way for guests to book the best seats, engage with our entertainment offerings and enhance their overall experience.”
This strategic partnership marks another milestone in UrVenue’s rapid expansion into the gaming and hospitality industry, solidifying its position as the go-to technology provider for casinos seeking next-generation booking, commerce and guest engagement solutions.