P3 Hotel Software, a leading innovator in hotel booking solutions, has announced that Herbert Park Hotel and Park Residence, a renowned four-star boutique in the heart of Dublin, has achieved significant boosts in revenue and direct bookings by implementing P3’s Custom Booking Engine.
The hotel has seen a 47% increase in booking engine revenue within the first 11 months of using P3’s system, alongside improving its operational efficiency and guest experience. The shift has also helped reduce the hotel’s dependence on Online Travel Agencies (OTAs), cutting out commission fees and improving overall profitability.
Herbert Park Hotel and Park Residence, known for delivering an elegant and premium guest experience, faced challenges with its previous commission-based booking engine. As an independent hotel, it struggled with a templated solution that limited brand differentiation and flexibility.
The transition to the P3 Custom Booking Engine provided the hotel with a fully customizable system that allowed for greater brand alignment and improved the guest journey.
“As an independent hotel, we needed more than a one-size-fits-all solution. Our previous system didn’t allow us to express our unique identity or deliver the customized experience our guests expect,” said Joanna Fall, Director of Revenue, Sales, and Marketing.
Enhanced Guest Experience and Revenue Growth
The implementation of P3’s Loyalty Module has been instrumental in driving direct bookings and reducing reliance on third-party online travel agencies (OTAs). This module rewards returning guests with exclusive discounts, encouraging them to book directly through the hotel’s website.
“Our loyalty rates have given us a competitive edge over OTAs like Booking.com. Guests recognize the value of booking directly,” Ms. Fall added.
With seamless integration into the hotel’s Oracle Opera system, the P3 booking engine streamlined rate and availability management, reducing administrative overheads and increasing team efficiency.
Revenue and Efficiency Gains Through Partnership
Herbert Park Hotel and Park Residence’s partnership with P3 has secured a long-term solution that not only meets its technical and operational requirements but also aligns with its strategic vision and financial goals. The partnership has empowered the hotel to continue focusing on direct bookings, reduce costs associated with OTAs, and provide guests with an elevated booking experience.
“Our partnership with P3 has been highly beneficial,” Ms. Fall noted. “The ability to customize the booking engine has allowed us to reinforce our brand identity, resulting in a smoother and more reliable booking process enabling us to meet our operational goals.”
