Consumers in the UK’s perception of where to find the best rate has become more confused over the pandemic.
Drive Direct Bookings…The Secret Sauce for your website.
At a time when hoteliers must do more with less, the challenges are especially acute in eCommerce as hotels confront major shifts in travel patterns and consumer behaviors.
The Hotels Network launches Hotelier Rates
A brand-new industry initiative that is a win-win for both hotel brands and their employees.
Cendyn launches Hospitality Cloud for hoteliers to drive direct bookings
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
10 direct channel KPIs every hotelier needs to know
Direct bookings are essential for hotel brands to be successful, yet performance management of this channel is sometimes insufficient. Data analytics can help you better understand your direct channel performance, but the true value comes from being able to compare your brand to the market to identify opportunities for growth.
The annual sale that hotels need to embrace
An untapped opportunity to boost hotel sales at the start of January.
Sojern and Roiback partner to help hoteliers increase profitability
The partnership empowers hoteliers to reach their customers across multichannel media solutions, increasing direct sales and profitability.
Conversational AI: technology to drive guest services and revenue
Robert LoCascio from Liveperson helps us understand how conversational AI can help the hotel industry reimagine what it means to deliver 5 star service.
A deep dive into the Black Friday 2020 effect in hospitality
A detailed hotel analysis on the impact of this year’s Black Friday.
‘Window of opportunity’ post pandemic to regain direct bookings
Disputed refund policies and lack of efficient customer service by OTA’s give hotels an opportunity to boost direct bookings in post-pandemic travel.
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