Homegrown hotel brand, Vibe Hotels, is celebrating a milestone 21st birthday today, marking more than two decades of connecting people, places and creating memorable stays across Australia.
Since its debut in 2003 with Vibe Hotel Rushcutters Bay in Sydney, the Vibe brand has become synonymous with contemporary design, intuitive Australian hospitality, and localised guest experiences.
In recent years, the Vibe brand has completed its lap of the Aussie map with Melbourne Docklands, Vibe Adelaide, Vibe Hobart, Vibe Subiaco Perth, Vibe Melbourne, and Vibe Darling Harbour joining the fold. And the brand made its first foray offshore with the opening of Vibe Singapore Orchard in November 2022.
Looking ahead, the brand continues to grow, with plans to open Vibe Hotel Westmead in 2026. A thriving destination for progressive medical-related business, the Westmead mixed use precinct is pushing boundaries in terms of innovation and design. The Vibe brand was also pushing design boundaries in its 21st year, thanks to investor confidence off the back of new design-led development and capital works across the existing portfolio.
“As our name suggests, we’ve always been about creating positive energy and the conditions for a good time” says TFE Hotel’s Global Marketing Officer, Katia Giurtalis. “So, to make our 21st anniversary memorable and fun, we’ve launched the Vibe Dance Off on social media and are encouraging friends and guests to submit a TikTok or Instagram reel to win one of $25,000 worth of prizes.
“At its core, our “Dance Like You’re 21 birthday campaign” is about owning the positive vibe and truly making it our own – and I think our teams are doing just that.”
Today, hotels teams from Darling Harbour (led by Jefferson Gonzales, the dancing housekeeper) to Melbourne’s Docklands (with General Manager and King of Swing, Arthur Rojas) are dancing up a storm to celebrate 21 years.
Whilst GM Arthur admits he initially took a little persuading to bust out dance moves, he maintains the Vibe Birthday campaign has brought nothing but good vibes with the team and guests alike.
“It’s fair to say there were lots of laughs, and positive vibes in the room when we learned the dance,” Arthur said. “It may have taken us a few hours of practice, but we got there in the end and had plenty of fun doing so.”
Arthur said he’d loved seeing everyone from around the country share their dance videos across social media and looked forward to sharing the enthusiasm with guests at Vibe’s 21st birthday party a little later today.
With 21 years of innovation in design and exceptional service history behind them, Vibe Hotels looks set to continues to set the standard for modern, lifestyle-focused stays. But first, a trip down memory lane!
