U.S. hotel results for week ending 31 October - Insights
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U.S. hotel results for week ending 31 October

U.S. weekly hotel occupancy was the lowest for any week since late June, according to the latest data from STR through 31 October.

U.S. hotel results25-31 October 2020 (percentage change from comparable week in 2019):

  • Occupancy: 44.4% (-29.0%)
  • Average daily rate (ADR): US$91.56 (-27.4%)
  • Revenue per available room (RevPAR): US$40.70 (-48.4%)

With rising COVID-19 case numbers and less leisure travel, the U.S. saw a second consecutive week with fewer hotel guests. During October 25-31, room demand fell 1.3 million from the prior week, leading to the country’s lowest occupancy level (44.4%) since the week of June 14-20.

Aggregate data for the Top 25 Markets showed lower occupancy (41.0%) but higher ADR (US$96.91) than all other markets.

Only two of those major markets reached or surpassed 50% occupancy: Atlanta, Georgia (53.0%), and New Orleans, Louisiana (52.9%).

Norfolk/Virginia Beach, Virginia, dropped below the 50% occupancy level for the first week since 31 May through 6 June 2020.

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii(23.8%), and Minneapolis/St. Paul, Minnesota-Wisconsin (30.7%).

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