Accor and meetago signed global partnership to meet MICE demand - Insights
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Accor and meetago signed global partnership to meet MICE demand

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Accor and meetago sign global agreement

Accor and meetago sign global agreement

In the context of IMEX, Accor and meetago® agreed on a strategic international partnership for its core meeting and events business today. This deeper level of cooperation was officially stamped and sealed on the basis of their already existing successful collaboration. meetago® provides booking and software solutions in the fields of meetings, incentives, conferences & exhibitions (“MICE”, for short) and is one of the biggest players in Central Europe.

meetago®’s booking technology and services will be offered by Accor, not only in the DACH (Germany-Austria-Switzerland) region, but across Europe and in a few key source markets such as the US and China. With the launch of this partnership, the jointly developed Connectivity Solution will be available to more than 1,600 meeting hotels worldwide. The offer is focused on a comprehensive and attractive portfolio of meeting and conference hotels across all brands.

Promoting international expansion

The Accor and meetago® partnership aims to make booking and managing conferences, events and business meetings faster, more global and more efficient for hotels and event organisers. It will make meeting demand from corporate customers easier and will promote the continued international expansion of the meeting business of both partners.

“Through the strategic partnership with meetago®, we are responding to growing demand from our corporate customers and we will be making our offer available centrally via one platform in the future. We also provide more comprehensive and efficient services with a higher level of digitalisation to the conference industry”, said Sabine Toplak, Accor Vice President Sales Central Europe.

“We are very pleased to be expanding our collaboration with Accor, which will further advance our global growth. We want to use innovative ideas to provide an excellent user experience”, explained Udo Lülsdorf, CEO and founder of meetago®.

Innovative cloud solutions for business events

Based on state-of-the-art cloud technology, meetago®’s innovative online meeting tool guarantees conference planners a secure booking process. The Group also provides individual solutions for event and participant management, from small meetings to large business events.

With more than one million trade visitors per year, meetago® is one of the most visited and used booking platforms on the German and European event markets.

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