etouches, a top global provider of cloud event management software,Êhas announced the acquisition of Loopd, an enterprise SaaS start-up that enhances attendee experience through data-driven technology. This acquisition complements etouches recent pivot to a data-driven approach to enhancing clients’ event success and further positions etouches as a full enterprise solution.
Loopd’s innovative and subscription-based platform offers event planners and marketers the intelligence to help them build more effective strategies through a combination of onsite technology and an analytics engine. Offering the event industry’s only bi-directional CRM solution, Loopd is unique in enabling the exchange of content and contact information passively and actively. The product has three components:
- Exclusive bi-directional wearable smart badges
- Powerful mobile event apps for iOS and Android
- Dashboard-enabled in-browser analytics engine
The award-winning Loopd differentiates itself by focusing on the user experience and design, helping to drive engagement further at events. The product’s flexibility makes it easy to configure the onsite set-up of data collection, session tracking, or contact and content exchanges. The solution will be integrated over the next few months into etouches existing platform and event performance solution, offering clients the most robust product on the market for event engagement and benchmarking.
ÒData is the future of events, so it is critical as an organization that we are able to provide our customers with the most advanced solutions in the industry to increase the impact of their events,Ó said Oni Chukwu, CEO of etouches. ÒThe Loopd team has been able to create a product that greatly surpasses competitors in terms of innovation, user experience and overall effectiveness. Adding this solution to etouches not only enhances the product itself, but also increases our position as a company that is constantly innovating.Ó
The Silicon Valley-based company was founded in 2013 by Brian Friedman, a Millennial entrepreneur who wanted to change the way engagement and networking happened at events. Raising over $2.5 million from international angel and seed fund investors, like Salesforce CEO Marc Benioff and venture capitalist Tim Draper, Loopd has created a unique product that meets the needs of event planners today.
