Sphere Conferences will host Travelations 2016 in Singapore this May, with the aim of engaging the silent traveller – someone who plans ahead, but never talks to you.
In this current digital era, the nature of customer touchpoints is constantly being redefined. The preferences, behavioural patterns and expectations of travellers have evolved as they become more technologically savvy. In fact, statistics have revealed that 80 per cent of travellers use the internet to plan their trips.
The way travellers define experience has changed. The type and nature of touchpoints have changed. The way travellers seek out and process information has changed. The way they provide feedback has changed. The way they select and buy has changed. Indeed, the rise of the ‘Silent Traveller’ and the changing demographic presents new challenges in reaching out and conversion to the travel and hospitality operators.
How should travel brands try to speak to the silent traveller? How can they build stronger loyalty? How can they make use of all customer touch points to better understand the new age traveller?
Against this backdrop, Sphere Conferences is proud to bring to you a uniquely focused event this coming May in Singapore – Travelations 2016 will gather over 150 decision makers from airlines, airports, hotels, OTAs and enablers across Southeast Asia to discuss and debate customer experience management trends, ideas and strategies on how to, not only engage, but also wow the silent traveller – someone who plans ahead, but never talks to you.
Seats are limited. Register today to secure your place and hear from the best minds in the region.
eHotelier is proud to partner with Travelations 2016. For more information, visit the Travelations 2016 event listing.
