The days of generic, one-size-fits-all travel marketing are over. Instead, catering to specific tourism niches is the perfect way to attract the right guests
Boost TRevPAR by tapping into ancillary revenue opportunities at your hotel
Is driving ancillary revenue just one more thing on your already packed agenda?
The power of backlinks in your hotel’s SEO strategy
A key component in a comprehensive off-page SEO strategy includes backlinking.
How to implement value-led guest communication in your hotel and why
Most hotel marketing fails because it’s too one-sided. Emails push offers. Messages promote discounts. But guests don’t engage because they don’t see the value.
Yotel to open new hotel in Belfast City Centre
YOTEL has announced plans to expand its portfolio in the UK and Europe with the opening of YOTEL Belfast.
The guest data blueprint: Best practices to use data in your hotel
Guest data is more important than ever in hospitality today.
For personalisation, efficient interactions, smooth operations… and pretty much for every area of your hospitality business.
Transforming Your Hotel: When Bigger Renovations Lead to Bigger Profits
Most owners and prospective buyers try to reduce their hotel’s Capex spend associated with PIP or Renovation work and with good reason- to keep their investment basis as low as possible.
Time-Saving Tools: 5 Must-Have Technologies for Your Hotel
New technology is coming out every year in hospitality. Many hoteliers are benefiting greatly from it by using tech to streamline processes and free up valuable time and resources.
How to make your hotel a wellness tourism hub
According to the Global Wellness Institute, wellness tourism was worth $651 billion globally in 2022, and is forecast to grow to a massive $1.4 trillion by 2027.
Stop getting ignored! How can hotels do email marketing effectively in 2024?
Email marketing is changing! This means today it is easier to be ignored by guests.
